In 2025, video is no longer just an option—it’s the heartbeat of modern branding. Consumers scroll past static images and text-heavy posts in seconds, but a well-produced video can stop them in their tracks, spark emotions, and drive action. Whether it’s a corporate explainer, product showcase, or social media reel, high-quality video content signals credibility, professionalism, and relevance. For brands in South Africa looking to stand out, investing in professional video p

At Encircle Media, we’ve seen countless websites with amazing designs but disastrous SEO results because of a few critical mistakes that are easy to overlook. In this article, we’ll walk you through five common web development mistakes that hurt your SEO and provide practical tips to fix them — positioning your website for performance, visibility, and conversions.

Explore why modern businesses need mobile-first, responsive web design — how page speed, user experience and accessibility drive conversions, especially in the local market.